CARFEINE

Brand Identity, Can Design

With CARFEINE, my aim was to embody the rich heritage of British Racing Green, creating an energy drink that resonates with car enthusiasts. I wanted to craft a timeless product that not only reflects the classic elegance of this iconic color but also delivers a premium experience for those who share a passion for automotive culture.

Role:

Designer — Full Project Ownership

Scope:

Brand Strategy, Visual Identity, Packaging Design, Typography, Color Palette, Art Direction

Process:

Researched competitive beverage branding to position CARFEINE as a premium alternative.

Designed a striking logo and wordmark with motorsport-inspired aesthetics.

Created a packaging system featuring bold typography and supporting color pallet.

Produced can mockups and marketing visuals for launch.

Outcome:

The identity and packaging established CARFEINE as a distinctive entry in the energy drink market, enhancing shelf appeal and brand recognition (Spec Work).

Your Vision, Perfectly Crafted!

I'm a freelancer based near Stuttgart, but I work remotely and accept projects globally. Feel free to reach out for bookings or collaborations.

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