VELMORI

Brand Identity, Rebranding

In 2018, I launched a streetwear brand called VELOURS. My goal was to preserve its original spirit while elevating it with a new name and wordmark, giving the brand a renewed focus and guiding it toward a more grotesque aesthetic.

Role:

Designer — Full Project Ownership

Scope:

Brand Strategy, Rebrand, Wordmark Design, Typography, Color Palette, Art Direction

Process:

Conducted brand positioning research to identify competitive opportunities.

Created a modern, distinctive wordmark emphasizing elegance and strength.

Developed a bold color palette and refined typography system for all brand touchpoints.

Designed and delivered launch assets for web, social media, and print campaigns.

Outcome:

The rebrand elevated VELMORI’s market presence with a confident visual identity that resonated with both existing customers and new international audiences (Spec Work).

Your Vision, Perfectly Crafted!

I'm a freelancer based near Stuttgart, but I work remotely and accept projects globally. Feel free to reach out for bookings or collaborations.

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